Search Engine Optimization for Churches: What is it and why should we?

I've been asked to write an eBook on the why's and how's of marketing and search engine optimization for churches.  In preparation for doing so, I'd like to use this blog as a think tank for acquiring questions, issues, and comments for search engine optimization and marketing for religious organizations.  Therefore, I ask that you to be invloved in this process - I want to know your questions and concerns; I want to know your thoughts.

First off, if you'd like to know more about who I am, I would encourage you to check out the "About" page.  As for my "credibility" in search engine optimization (SEO), I will report that 90% of my clients are listed on the top 2 pages of major search engines for their targeted keywords and phrases.  I cannot, however, take any responsibility for my accomplishments - save my faithfulness to be obedient in using my gifts.  God has given each of us talents to use for His glory; and, when we use those talents, He increases our fruitfulness.  God does not call us to do things in which Has not first equipped us to do.  God has equipped me to do this, and He has made me successful in the online marketing arena. More...